Advice for Baruch College

Hired: Baruch College New Media

1. Website Design

– Website design is alright and pretty standard for the industry in regards to Universities. However, it lacks any sort of “catch”.  This could be improved with more pictures of students (definitely not teachers in the graphic rotators) and more engagement with users.

Also, the Highlight section is pretty bleak and small.  I would expect the news about the Hurricane to be apart of the graphic rotator or at the least bold enough for people to see it.  It has neither.  Perhaps implementing a blog like section at the end of the page to highlight the actual, highlights.

2. Social Media- FaceBook

Baruch has only 7,136 “likes” on FaceBook. This is pretty low considering the school’s population and the alumni population.   Compared to Hunter College at 9,500 (still low in my opinion).   Baruch has absolutely no user engagement (no shares).   The content they post is pretty dry.  Maybe if they used more personal posts that relate to students they would get more fans and more engagement.

Use the power of the itnernet community to strengthen your social media! For example, Baruch can post “memes” (popular jokes on the internet)

With a great selection of electives, you can practically be this guy! Register for classes today

3. Emergency Response- Hurricane Sandy

I didn’t receive any notification from Baruch College regarding the class schedule, and much much less from my professors.   There should be some sort of alert system within the school and one that professors can access to text and email their students in regards to homework and exams.